How to Start Selling T-shirts Online
When Sarah Donofrio collected her fashion design degree, she stepped into the real world with the same question that plagues creatives of all ilks: what now? Fashion school taught her about pattern grading, sewing, drawing, and draping. She could drop a mean french seam. She could tell you everything about fit. These were skills she learned over the past 11 years while she worked for other clothing brands, and through taking risks. To go from business idea to creating your own clothing line, and making it in the frenzied world of style takes a specific set of skills, plus a generous dose of creativity and business savvy.
Branding and trends in your target market
Best viewed in full-screen mode click on button at bottom left corner after loading. But when you factor in the dramatically lower labor and material costs offered by suppliers in developing countries, the global supply chain model begins to make more sense. The visualization above takes you through the process - from cotton field to store - of how an average cotton T-shirt is made. But the route below traces a pretty common path. Most major retailers remain fairly secretive about their suppliers. And many brands have little or no connection with second-tier suppliers who provide the raw materials. To help flesh out the incredibly complicated process of making a deceptively simple garment, NPR's Planet Money team a few years back ordered its own t-shirt and traced its far-flung manufacturing path through the global economy. Scroll through the fascinating five-part series below, or watch it full-screen here.
People love t-shirts. They can make your entire outfit pop, help you make a statement, or be a conversation starter. While you might be the first one in your circle to design and sell t-shirts online, in the wide world of ecommerce, there are a bunch of other merchants chasing the same dream. So before you get to designing and setting up your store, you need to answer one question: who is going to buy your t-shirts? That said, you need to narrow down your audience even more to find a product niche. So in order to be successful, you need to find a niche that you understand and can market to. Knowing the desires and pain-points of these people is your biggest advantage — you can now generate product ideas that this particular niche will love. Find out who are your competitors, what are their strengths and weaknesses to get a better picture of how you could position yourself in the same market.